SPACE/TIME is a streamlined room reservation app for offices and shared spaces.
Categories: Branding, UI Design
Project Duration: 6 Weeks
BRANDING
Project Background
SPACE/TIME is a fictional app created in the DesignLab UI course with mentorship by Diana Martinez. The brief was to create an office meeting room reservation app showing the user flow for making a new reservation. I decided to create a visual identity to accompany the app.
The SPACE/TIME visual brand is a call back to single-function electronics and travel signage
Target Audience and Users
Employees in more casual work spaces, under 500 employees. Typically start-ups and non-corporate entities.
Differentiation
I found a gap in the market for exciting and fun digital office management tools. I wanted this brand to stand out by being bold, confident, and current so that users felt trust and pride using it.
Descriptive Words Guiding Brand Development
Retrofuturistic, simple, utilitarian, straightforward, nostalgic, smart
The Name and Logo
The SPACE/TIME name is a play on “place and time”, details that are needed to complete the main function of the app: reserving spaces in an office setting. The words are placed in a circle representing clocks. An 18 degree rotate is applied to emulate a human stamped touch.
UI DESIGN
UI Design Guiding Principles:
1. Completing actions in as few screens as possible for efficiency.
2. Distraction-less and straightforward presentation of information.
3. Ease of managing existing reservations.
Manage upcoming reservations easily
Filter spaces by features, chairs, and availability
Input all space reservation details to search for an available room
Basic App Architecture and User Flow
I built out a basic user flow to understand the context, features, and screens the app needed to include for the user to complete the task.
New Reservation Flow
“A user wants to make a new conference room reservation for a meeting with a specific time and date in mind”.
Final Screens
