Lavendr is a new home for bold, independent queer storytelling.

Founded by award-winning producer Richard S. Ormsby, Lavendr is a grassroots effort to elevate queer voices, humanize queer people, and influence the public narrative on queer rights. By partnering with exciting new filmmakers, Lavendr connects audiences with their next favorite film and nurtures each artists’ career.

I got to work directly with Richard to explore what the visual direction would be for Lavendr. After sitting down and talking about his goals for the brand, we decided it must feel digital-first, bold, and modern.