Edits Etc. Logo and Basic Identity
Categories: Branding,
Project Duration: 4 Weeks
About Edits Etc.
Edits Etc. is a new post-house collective of young creatives that perform all aspects of the post-production workflow to take away pressure from the client.
Deliverables
The Approach
The Edits Etc. founder came to me with a style in mind: a simple black and white brand with a mark that embodied his vision for the collective: creative, forward-thinking, young, and organized.
The Final Logo
In the end we chose logotype based on the Podium Soft typeface. We avoided any ornamentation or other imagery to align with the conceptual goals of efficiency and straightforwardness.
The slant and stack of the two words creates visual interest, conveys the speed at which work gets done with Edits Etc., and is reminiscent of exciting larger than life stories told with film.
